2 Ways Bad Search Engine Optimization Can Actually Hurt Your Business
Are you sure you know what you’re doing, SEO-wise?
When you have been in the web design and online marketing industry for a while, you learn that search engine optimization – and especially keyword-rich content – is a great thing. Just as exercise, fresh air, and plenty of water keep your body healthy, new articles and blog posts make your site more interesting and relevant to Google and its competitors.
Unfortunately, as with anything, too much SEO can go from being a good thing to a bad one. In fact, there are two ways that paying too much attention to search engine optimization can actually hurt your business online:
First, by convincing you to over-optimize your business website.
Most business owners want to rank on the first page of Google for their most important keywords, but they don’t always remember that rankings and traffic aren’t the goal… conversions are. For that reason, going too far and over-optimizing your site can actually work against you.
We have all seen those individuals who seem like they’ve gone a bit too far with their makeup, spent too much time in the tanning booth, or have even gotten to be so fit from working out that they no longer appear to be healthy, normal human beings. Guess what? The same thing can happen to your business website. Somewhere between that first keyword phrase and the twentieth time it has been repeated, things stop reading naturally, and customers stop visiting your site.
Second, by spreading your poor online reputation.
This is a related problem, but an entirely different symptom. If you spend so much time optimizing your business website for search engines that you ignore your customers, or don’t deliver on what you promise, then you’re going to start to accumulate some negative reviews.
Over time, those negative reviews are going to add up, and they aren’t all going to stay private. Because review sites – and especially local business directories – have much higher page ranks than most business websites do, the search engines place greater weight on what they find there. It only takes a couple of unsatisfied customers who have had bad experiences with your company to write something online that stays around for years, and shows up on the search for your company’s name before your own website does, or at least on the same page of results.
Search engine optimization is certainly a valuable part of promoting a business over the Internet and gaining new customers. Don’t forget to pay attention to other parts of your online marketing plan, however, especially when it comes to content creation and reputation management. Because if you ignore those long enough, no amount of SEO is going to make you profitable.
Buddy SEO Service - Free analysis to let you know if you need more; how much more; which directions to go in to gain traffic.
Spring Clean Your Search Campaigns
Is it Time to Spring Clean Your Search Campaigns?
Search engine optimization and pay-per-click advertising are funny things: Once you get a little taste of success with them, you can’t wait to keep adding things and find a little bit more success. That’s a great thing, for the most part, but it can also lead to campaigns that are too big, too disorganized, and too hard to manage efficiently.
That’s important to remember, because there isn’t any part of online marketing that works well when you aren’t focused and getting the maximum return on every dollar or hour invested. With that in mind, it might be time to consider doing a little bit of “spring cleaning” on your search campaigns to make sure that you are getting everything you could be from them.
Here are a few quick tips to help you get started:
Take a closer look at what you have. One of the great conveniences of search engine optimization and Internet advertising is that you can add new markets – in the form of keywords and phrases – within seconds. That’s a great thing for the flexibility of your business, but it can also lead to a disorganized approach, since you can easily throw in new keywords without ever taking any away. Now is a great time to audit your current search plan, see what sort of traffic you have been getting from your various efforts, and generally take a closer look at the results you’ve been getting from your campaigns.
Stop paying money or investing time in underperforming keywords. Most of us associate spring cleaning with weeding the garden, cleaning out old closets, and otherwise getting rid of “junk” that we don’t need or use anymore. Guess what? This is the perfect time to do the same thing with your search campaigns. Now that you have an idea of where the results are coming from, why not clear away the rest and emphasize the most profitable keywords, search phrases, and online ads?
Look for new growth. After you have cleared away some of the weeds, so to speak, give some consideration to what new search topics might grow in their place. Are there new trends and ideas that are becoming more important in your industry? New products or concepts you should be keeping a closer eye on? The only constant in business is that it’s always changing, so remember to plant some new seeds even as you clear away things that aren’t working.
Need some help spring cleaning your search plan, or want an expert team to get your SEO and PPC campaigns back on track? Contact us today to set up a free consultation.
SEO – The Scammers
SEO – The Scammers
SEO – The Story
A few months ago a couple of friends came to me with a website request concerning their business. After giving the spiel and quoting the regular price, I then cut that price in half. After all, these folks are friends. Unfortunately, my friends wanted to think about this price. Then said no, they’d look around.
The reason they came to me in the first place is because they were searching online for a website with SEO included and of course one of my websites is a top page one in Google for the appropriate keywords – SEO Wichita KS (use the verbatim tool). They were surprised by this as they already knew me quite well. After our meeting I did not hear from them for a few months.
Last evening, I received a call from one of the husband and wife pair to come by for a visit. Great! It’s always fun to have friends drop by. As he told me about his new websites (2 websites) I simply looked them up online.
SEO – Another Horror Story Begins.
OH NO! No headlines, no market place keywords, no local company keywords, no H tags, no other pertinent tags and the “no’s” go on from there.
Looking at the code, the design is a template of what is a CMS system. Which is not all bad IF the programmer knows his/her beans. But of course, the person hired, does NOT know beans about SEO. Sad, but true. And the real clincher here is the “design” company (who did not design anything) website says SEO with each website.
What a bunch of Bull Pucky.
Do not trust forums, most blogs, and chat rooms for your information!
SEO – Keyword Research
You’re really going to love this – I asked my friend why the company he hired did not have keywords in place to match on page elements. ”Oh,” he says “we have not had time to do that.” WHAT? ”The SEO included website design company does not do the research?” I asked. “Well, no.” He says.
HOLY CRAPOLA BATMAN! Just like many (millions of) folks out there, my friends are now being taken to the watering hole that has no chance of quenching their thirst.
To the tune of $300.00 per website and however much the so called webmaster is charging them per month. Also, I gleaned my friends had to find their own hosting, etc.
SEO – What Is It Worth?
The elements that go into great SEO start with:
1 – Market Research – The Competition
2 – Keyword Research – Local and National
3 – ANY reputable SEO Web Development firm does this FOR YOU. This is NOT your responsibility.
Perhaps the sub-title here should be “know more about web development before you start.”
SEO – The Sad Story Ending.
My dear friends have now spent $600.00 plus for websites that won’t do them any good in any marketplace online.
They have received no instruction as to how to advertise these websites online utilizing the ever important Social Media, which is where the real action is these days. And of course, have no idea what their stats will show.
It is crucial to know literally hundreds of things about good SEO and those will not be found in forums, blogs (maybe some good advice at some blogs, but how would the uninformed know the difference?) and chat rooms.
Finding and hiring a good web development firm who DOES THE WORK that is needed is not that hard to find. However, there are thousands of scammers for each REAL and experienced company out there.
Keep your money in your pocket until you have done your own research into any “web design or web development” company youself. Get educated first as to what you need.
SEO is not a mystery, but it does speak volumes to search engines. But most importantly it speaks to the real audience – your prospective customers or clientele. IF anyone can find it.
Further Reading:
12 Warning Signs of a Bad SEO Company
A great web development firm SEO website.
W3C Invites Broad Review of HTML5
Press Release 05-25-11
Feedback Sought on Outstanding Issues as Technology Makes Steady Progress toward Standard
http://www.w3.org/ — 25 May 2011 — W3C today called for broad review of HTML5 and five related specifications that constitute the foundation of W3C’s Open Web Platform. At the heart of this platform, HTML5 offers powerful tools for creating Web-based applications that will run on any device. Due to the significant impact of this technology on industry and society, W3C is actively seeking feedback at this phase of the standards process.
“We’re seeing interest in HTML5 everywhere, and I am very excited that HTML5 has reached Last Call,” said Philippe Le Hégaret, the W3C manager responsible for HTML5, CSS, SVG, WOFF, and other user interaction technologies. “The HTML Working Group is W3C’s largest group with over 50 W3C Members and more than 200 invited experts. Reaching agreements in this large a community is a tremendous achievement.”
The W3C HTML Working Group invites broad review through 3 August, in particular on the priority open issues that are listed at the beginning of each document. The W3C HTML Working Group also invites contributions to the growing HTML test suite, an important instrument for achieving interoperability.
W3C also reconfirmed today that, as announced, these specifications are on track to become stable standards in 2014.
Broad Review to Help Resolve Outstanding Issues
By issuing a Last Call announcement, the HTML Working Group encourages people to comment on the extent to which they believe that technical requirements have been met and significant dependencies with groups inside and outside W3C have been satisfied. In September 2010, the HTML Working Group Chairs announced a plan and schedule to reach Last Call. Their plan included mechanisms to balance the community’s desire for timely completion with the need to give all issues due consideration. The HTML Working Group has resolved forty issues since October 2010, but a number of decisions—including several related to accessibility—remain to be addressed during this phase of the standards process.
“We now invite new voices to let us know whether these specifications address a broad set of needs,” said Tim Berners-Lee, W3C Director. “This process for resolving dependencies with other groups is a central part of our mission of ensuring the Web is well-designed, including being available to all. W3C staff will provide the HTML Working Group the support it needs to move forward, and to ensure that the specification meets W3C’s commitments in areas such as accessibility, internationalization, security, and privacy.”
The HTML Working Group Chairs have published a timeline for Last Call through the next transition. More information can be found in a FAQ for the HTML5 Last Call.
Providing Feedback to the HTML Working Group
To provide feedback on any of the specifications published as Last Call Working Drafts, please see the instructions in the status section of each document:
- HTML5
- HTML+RDFa 1.1
- HTML Microdata
- HTML Canvas 2D Context
- Polyglot Markup: HTML-Compatible XHTML Documents
- HTML5: Techniques for providing useful text alternatives
The HTML Working Group published three additional documents today (not as Last Call drafts):
- HTML: The Markup Language Reference
- HTML5 diffs from HTML4
- HTML to Platform Accessibility APIs Implementation Guide
About the World Wide Web Consortium
The World Wide Web Consortium (W3C) is an international consortium where Member organizations, a full-time staff, and the public work together to develop Web standards. W3C primarily pursues its mission through the creation of Web standards and guidelines designed to ensure long-term growth for the Web. Over 325 organizations are Members of the Consortium. W3C is jointly run by the MIT Computer Science and Artificial Intelligence Laboratory (MIT CSAIL) in the USA, theEuropean Research Consortium for Informatics and Mathematics (ERCIM) headquartered in France and Keio University in Japan, and has additional Offices worldwide. For more information see http://www.w3.org/
~~~~~
Also published at SoftCity.com 06-01-11:
W3C Invites Broad Review of HTML5
Web Easy Pro – Template Help
Whether you use a template or build your own web pages with Web Easy Professional, it can be hard to know how, where and what to choose. We’ll show you where to find the templates and give you a few tips on how to choose more layouts and color scheme choices in any given template style.
This article will not delve into how to make changes; that will come later in specific tutorials. All we are concerning ourselves with today are understanding template choices.
Image 1 – Where are the templates?
![]()
File > New > Blank Document > New Document Window Opens > Choose a category.
As you can see above, it’s easy to find the templates. Your needs will determine what layout, colors and styles to choose.
Image 2 – Choosing a template.![]()
In the “New Document” window I’ve chosen a readymade template that comes with the Web Easy Professional software to show you how the process works. My template is in the “Business” section of that drop down menu. The title is “Law Firm.” Everyone loves lawyers, right? On second thought, don’t answer that question. It is a fairly plain and simple template though and will make a good example for future tutorials.
When you choose a template in Web Easy Pro, it already has styles attached. What this equates to is that the tags have been selected for the current layout. View the tags in the Inspector to see what your choice has brought with it that you may or may not desire. We’ll get to that a little further down, as far as how to view what tags have been assigned.
Image 3 – Style Class Choices within a Template Style Design. ![]()
File > New > Blank Document > Recommended Style Selection Button > Import Style window opens
When choosing a template, be sure you check all the available styles. For instance, the “Law Firm” template comes with several other layouts and color scheme choices but with similar or the same tag base. This is the style of the template and not the layout.
Make all your choices and click “OK” in all the open windows.
Image 4 – What’s it going to look like online?
![]()
Build > Preview Site OR Build > Preview with
I usually preview with my default browser which is Chrome. But before uploading I preview in Internet Explorer too. Once I’ve uploaded the first pages or an entire .alb (multiple pages) I preview with Internet Explorer, Firefox, Opera, and Safari and again in Chrome.
A known problem is Internet Explorer 9 not displaying RTF (rich text format) items properly. Be sure to check your template for rich text or rich text color boxes and change those before uploading your website pages.
Image 5 – View the template online – “Law Firm”
![]()
There is not much color or chutzpa in this template. My guess is that all laws have so much “gray area” built into in them it causes the assumption that “boring” should come into play and all the gray color certainly does seem boring. The layout is pleasant though and could be adapted to a nice viable online presence, given half a chance.
Let’s take a look at what’s behind all the content on this home page and see if we can determine that it is what we want and need for a good example later on.
Image 6 – Inspector view.
![]()
View > Inspector
Tabs to explore: Properties, Style and Layout.
To view the elements of the web page you are on, click anywhere on the page that does not select an item. Click the down arrow at the top right and choose “document.” You’ll see the page properties.
To view the style that might be assigned to an individual item, select it and you’ll see the elements for that item only, in the inspector window. This is where you will find tags that have been assigned to items on the page.
Click on the content box for any element in the Inspector to view choices or a pop up window that will display element assignments and/or other choices.
Alternately, many of the items in Inspector can be found in different menus in Web Easy.
In the Inspector view there is much of value to digest, however here, we just touch on a few basics. Be sure to explore all three tabs: Properties, Style and Layers. All have equal and important content to relay about your website and each and every item thereupon.
Hopefully, this will help you take the guess work out of finding and choosing a template that fits your style and will work for your business online.
Get MORE Web Easy directions, tutorials, and simple help at webeasyhelp.com
~~~~~
I first published this article at SoftCity on 05-19-11 as
Google Pulls Translate and other API’s
The Google Translate API was deprecated last Thursday, May 26, 2011 and announced at the Official Google Code Blog as “Spring Cleaning for Some of Our API’s“:
“…Due to the substantial economic burden caused by extensive abuse, the number of requests you may make per day will be limited and the API will be shut off completely on December 1, 2011.“
Adam Feldman, APIs Product Manager further states:
“As the web evolves and priorities change, we sometimes deprecate APIs – that is, remove them from active development – to free up resources and concentrate on moving forward.”
The following seven services are deprecated immediately, which means new applications should not be written to use them:
Eleven more services are scheduled for shutdown. Google states they will keep them running for up to 3 years, except for Google Translate:
- Blog Search API
- Books GData API – replaced by a new Books API
- Books JavaScript API – replaced by a new Books API
- Image Search API
- News Search API
- Patent Search API
- Safe Browsing API version 1 – replaced by a new Lookup API
- Translate API - deprecated now, shut down December 1st
- Transliterate API
- Video Search API
- Virtual Keyboard API
One of the best statements I found was by Ed Burnette at ZDnet in his Dev Connection Blog:
“Google Translate is one of an all-too-rare breed of computer technologies that can enrich the lives of ordinary people all over the world regardless of their wealth or status. The real-world applications are enormous, ranging from the personal (helping people make friends in different countries) to the politic (reading an unfiltered version of what government are saying to their own people in state-sponsored media).
By making this service available for free, and encouraging developers to incorporate its API into their applications, Google did more than anyone since Gorbachev to tear down the walls that separate us. They also built for themselves a tremendous amount of goodwill, both for their technical achievements and service for the betterment of mankind. Competitors such as Microsoft will try to fill the gap, but somehow I don’t think it will be quite the same.”
I couldn’t agree more. Be sure to read the comments at the official Google Code Blog, many OH!pinions out there that are not too flattering.
Memorial Day Tribute – Time Line – Honoring Daniel Inouye
The Time Line
1865 - At the end of the Civil War, the practice of a day set aside as a memorial to those who had soldiers who had fallen. Originally called Decoration Day, the first Memorial Day was observed May 1, 1865.
1866 – Memorial Day, originally Decoration Day was enacted to honor the fallen Union Soldiers of the American Civil War. An early observance in the North U.S. was in Waterloo, NY on May 5, 1866.
1868 - The friendship between General John Murray, a distinguished citizen of Waterloo, New York, and General John A. Logan, who helped bring attention to the event nationwide, was likely a factor in the holiday’s growth. On May 5, 1868, in his capacity as commander-in-chief of the Grand Army of the Republic – the organization for Northern Civil War veterans – Logan issued a proclamation that “Decoration Day” should be observed nationwide. It was observed for the first time nationally on May 30 of the same year; the date was chosen because it was not the anniversary of a battle.
1882 – May 29, 1882, the New York Times published an article “In Memory Of The Dead – How decoration day will be observed in New York”
“…The suspension of business downtown will be quite general. The day being a legal holiday, the banks, Exchanges, and public offices will be closed, and it is understood that the employees of all mercantile houses will be given a holiday. The Programme for the public observances of Decoration Day in this City is an elaborate and interesting one, embracing memorial services on Union-square in the morning, an imposing parade, the usual decorations of soldiers’ graves in the different cemeteries, and evening exercies at the Academy of Music.”
1918 - President Woodrow Wilson asked U.S. citizens to observe this day to decorate the graves of Civil War soldiers. Following World War I, “Decoration Day” honored all American war dead. In some areas of the country where peonies grow, peonies became known as Decoration Day flowers because they bloomed on or shortly before the war dead remembrance day. The perennial peony plants were favored for decorating and planting on graves because of their bloom size and the fact that they bloomed every year in late May continuously until early summer. In 1967, Decoration Day became Memorial Day.
1968 - On June 28, 1968, the Congress passed the Uniform Holidays Bill, which moved four holidays, including Memorial Day, from their traditional dates to a specified Monday in order to create a convenient three-day weekend. The change moved Memorial Day from its traditional May 30 date to the last Monday in May. The law took effect at the federal level in 1971.
The Veterans of Foreign Wars (VFW) and Sons of Union Veterans of the Civil War (SUVCW) advocate returning to the original date, although the significance of the date is tenuous. The VFW stated in a 2002 Memorial Day Address:
“Changing the date merely to create three-day weekends has undermined the very meaning of the day. No doubt, this has contributed a lot to the general public’s nonchalant observance of Memorial Day.”
After some initial confusion and unwillingness to comply, all 50 states adopted Congress’s change of date within a few years. Memorial Day endures as a holiday which most businesses observe because it marks the unofficial beginning of summer.
1971 – In 1971, Memorial Day was declared a national holiday by an act of Congress, though it is still often called Decoration Day. It was then also placed on the last Monday in May, as were some other federal holidays. The National “Moment of Remembrance” encourages all Americans to pause wherever they are at 3 pm local time on Memorial Day for a minute of silence to remember and honor those who have died in service to the United States of America.
~~~~~
This year we honor Senator Daniel Inouye for his efforts, on behalf of all United States Veterans.
Since 1987, Hawaii’s Senator Daniel Inouye, a World War II veteran, has repeatedly introduced measures to return Memorial Day to its traditional date.
United States Army First Lieutenant Daniel K. Inouye was awarded the Medal of Honor for his actions during World War II.
Please join us in a “Hats Off” salute to Senator Inouye.
From his official website:
1980. Received Certificate of Flag presentation, USS Arizona
1987. Received Veterans of Foreign Wars Congressional Award, Veterans of Foreign Wars
1999. Presented the Spirit of Hope award, the highest honor given by the United Service Organizations, or USO, for epitomizing honor, courage and selfless service
2001. Received Tireless Leadership Award on issues Critical to the Security of the Nation and for Extraordinary Contributions to the Well Being of the Men and Women of the U.S. Armed Forces, Department of Defense
2003. Presented the Sonny Montgomery Award from the National Guard Bureau for exceptional support of the nation’s defense
2003. Honored for combat heroism and for public service and statesmanship during the 60th anniversary reunion of the legendary 442nd Regimental Combat Team
2005. Received the American Patriot Award for his work in ensuring the security of the United States, from the National Defense University Foundation
2004. Received Outstanding Legislator of the Year Award, Association of the U.S. Army Outstanding Legislator of the Year Award
2005. Received the Lifetime Achievement Award for advancement of aerospace, from the Air Force Association
2006. Presented the Naval Heritage Award for significant support of U.S. sea services, from the United States Navy Memorial Foundation
~~~~~
The Honorable Senator Inouye has been a senator since 1963. He is also the second longest serving U.S. Senator in history after Robert Byrd.
Senator Inouye has continuously represented Hawaii in the U.S. Congress since it achieved statehood in 1959, serving as Hawaii’s first U.S. Representative and later a senator. He was the first Japanese-American to serve in the U.S. House of Representatives and later the first in the U.S. Senate. At age 86, Inouye is the second-oldest current senator, after 87 year old Frank Lautenberg of New Jersey.
If Senator Inouye serves until June 29, 2014, he will become the longest serving Senator in history. He has already announced that he plans to run for a record tenth term in 2016, when he will be 92 years old.
We’ll be happy to see this happen for a Great American among us, Senator Daniel Inouye.
The List of Living Medal of Honor Recipients
How To Uninstall IE9 – You are going to need this one.
Just yesterday Microsoft activated the “automated IE update” through its Windows Update Service. However, a lot of us don’t want IE9 just as many people did not embrace IE8 either, which was introduced in March of 2009.
Microsoft does give us an “out” though. Uninstall for IE9 is located here:
If you are a web developer and you want to keep the automatic update you still might want to configure Compatibility View (04-12-11). The title of that MS page is: Some Web sites may not behave as expected in Internet Explorer. Really, all kidding aside. Very astute of MS to tell us exactly (almost) what is wrong with their browser.
As if we did not already know. The “cause” they point out is that some websites are “designed for older browsers.” Which as we well know, is patently not so. HTML 4.0 is not old technology. Yes, HTML 5 is here but that only adds new tags, for the most part and utilizes 4.0 tags.
So the rub here folks, is the MS IE (still bad) browser. Be sure to keep the uninstall link handy, you’re gonna need it.


